Monthly Archives: July 2021

Why the wine industry must stay innovative to survive

Some discussions have been going on as the wine industry is noticing some level of plateauing or pullback in the consumption of wine in the USA. Some suggestions have been provided to explain the reason for the observed stagnation in the wine industry in the USA. For instance, baby-boomers seem to be getting old and hence, consume less wine. The younger generation seem not to spend on wine as much as the older generation did when they were younger. This could be due to several options that they have available today including spirits, craft beer, cider, other alcoholic beverages. …