Some discussions have been going on as the wine industry is noticing some level of plateauing or pullback in the consumption of wine in the USA. Some suggestions have been provided to explain the reason for the observed stagnation in the wine industry in the USA. For instance, baby-boomers seem to be getting old and hence, consume less wine. The younger generation seem not to spend on wine as much as the older generation did when they were younger. This could be due to several options that they have available today including spirits, craft beer, cider, other alcoholic beverages. The increasing legal of status of cannabis across the USA also provide another option that the younger generation opt for when they want the effects of alcohol. There is also the issue of dying innovation in the production of wine and increase in price. If the price of wines is becoming …